"Whereas strategic thinking involves creative and entrepreneurial insights into a company and its environment, strategic planning has often degenerated into frameworks for the systematic and comprehensive analysis of known options. Strategic thinking is a shaping process in which a reflective conversation with a situation takes place in order to reduce the complexity of such a situation, while strategy-making is a process of continuous adaptation between the industry environment and organisation capabilities."
Alltså, jag tror snart att jag dör av tristess och drunknar i tråktråkig marknadsföringsteori. Samtidigt som jag kvävs av viljan att syssla med något annat just idag, det vill säga. Kan man avlida på tre olika sätt samtidigt?
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